#GivingTuesday is a global movement There have been campaigns in almost every country in the world.
This year’s #GivingTuesday falls on Tuesday, November 27, 2018. The Tuesday after Thanksgiving.
All types of organizations are welcome to participate. From schools to nonprofits to corporations, and more, there’s plenty of case studies and examples for how your organization can get involved.
All The FREE Tools You Need for a
Successful #GivingTuesday
Website Tips
If you’re not sure how to configure your website for #GivingTuesday, read some of our helpful tips to boost your impact.
Ways to Get Involved
Check out the latest ideas, trends and tips to launch your #GivingTuesday
initiative!
Social Media Graphics
Use some of our awesome FREE graphics for social media, to help spread the word about #GivingTuesday.
Mega Messages
We encourage you to be an ambassador and integrate these mega messages into your talking points.
Mayoral Proclamation Toolkit
Need help with your Mayoral Proclamation? We have a template ready for you to fill out.
Sample Press Release
Need help writing your sample press release? We have a template ready for you to fill out.
Social Media Tips
If you’re not sure what to post on your social media sites, read some of our helpful tips to boost your impact.
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FAQS
When is Giving Tuesday?
#GivingTuesday is Tuesday November, 27th. It’s the Tuesday after Thanksgiving.
How can #GivingTuesday benefit my organization?
#GivingTuesday can build on the strength of a global movement to increaseexposure and build support for your organization’s philanthropic activities,especially during the holiday giving season. The #GivingTuesday team will provide a variety of plug-and-play materials created by industry experts that can help you use social media and innovative marketing to draw attention, support, and funds to your cause.
Your organization will have the opportunity to join hundreds of thousands of organizations around the world to enhance the philanthropic sector as a whole; just as the retail world has benefitted from coordinating national shopping days across many brands and platforms, #GivingTuesday will do the same for giving.
Who can participate?
Everyone! #GivingTuesday has been built by a broad coalition of partners, including individuals, families, nonprofits, schools, religious organizations, small businesses and corporations.
Calendar
May-June (5-6 months out)
• Make sure you’ve registered for #GivingTuesday at www.givingtuesday.org by clicking the “Join Now” button. This will add you to our list of Participating Organizations and our newsletter, so we can send you the latest updates and news.
• Download the case studies and toolkits relevant to your organization.
• Download our logo files.
• This is the crucial planning period for your team. Have a staff meeting and
select the team that will work on your #GivingTuesday campaign. Assign roles and start floating ideas for how your organization can get involved. You can review the case studies as a group and start thinking about ideas for campaigns.
• Collaborate. If you are thinking of working with another organization on your campaign, now is the time to pitch partners and get them on board. Reach out to local businesses, funders, and potential partners and explore ideas.
July (4 months out)
• Set a goal. Would you like to recruit more volunteers? Get more social media followers? Raise more money for a campaign? Whatever your initiative, set a goal and give your staff and community something to aim for.
• Think about a match. If you are organizing a fundraising campaign, talk to donors about providing a match or challenge grant to build extra excitement on #GivingTuesday.
August (3 months out)
• Confirm your campaign plan and goal. Map out a team timeline and share internally with your staff.
• Confirm assets and graphics you will be using for your campaign. You are welcome to re-create our logo to better represent your campaign.
• Map out your editorial calendar for the fall. When will you announce your campaign? When will you email your constituents? What will your social media look like? Put all of this into a google doc or calendar to get a clear idea of what the next three months will look like.
• Think about your evaluation strategy. How will you track and measure your campaign goal? How will donations come in on the day? What would you like to learn about from your #GivingTuesday campaign? Find a team member to oversee this evaluation and use the resources on the #GivingTuesday website to determine how you will track, measure and share the results from your campaign.
September (2 months out)
• Announce. Share your plan and goal in a press release or with a staff or community launch party, and start spreading the word about your plans for #GivingTuesday on social media. It’s best to announce early to get your community prepared and excited to give.
• Share your story. Write a blog post about your campaign and share it on the #GivingTuesday blog.
• Send a save the date. Schedule some regular social media messages and send a newsletter or e-blast to make sure your community has November 27th marked on their calendar. You can use our Save the Date graphic and sample language in our Social Media Toolkit.
• Talk to your mayor and local government officials about proclaiming November 27, 2018 #GivingTuesday. Use our Mayoral Proclamation Toolkit to get started.
• See if your city or state is planning a community campaign for #GivingTuesday. If there’s a local movement, reach out to their team to see how you can get involved. You can view the list of campaigns on our campaign map.
October (1 month out)
• Build a drumbeat. Start scheduling regular (2-3 times a week or more) social media messages to talk about your campaign.
• Pitch your local press. Use our Sample Press Release to share your campaign plans with local media. We see a lot of coverage for #GivingTuesday — don’t wait to pitch your story to TV, radio, and local newspapers.
• Send a “1 Month to Go” email, newsletter and social media messages to make sure your board, staff, and community knows that we are in the final countdown for #GivingTuesday!
• If you are planning an in-person event or celebration on November 27, send out invitations!
November (Final month!)
• Go big on social media! There’s less than a month to go — tweet, post, snap, share and do whatever you can to get your campaign out there. Remember to use the hashtag #GivingTuesday in your messages so we can retweet and share your plans.
• Continue pitching the press. Share your story to get your team and community excited.
• Email reminders to your staff and community leading up to #GivingTuesday. Make sure they are ready to give on the big day!
• November 27 — #GivingTuesday! Remember to update your community about your campaign throughout the day. Share where you are against your goal and use the buzz and momentum from the day to build excitement for your campaign.
• November 28 — Send out thank you messages in emails and on social media. Share any initial results.
December
• Report results from your campaign. Email the #GivingTuesday team at info@givingtuesday.org any interesting findings, high-resolution photos, or announcements we can share.
• Say thank you to your staff, donors, volunteers, partners, faculty and community.
• Continue to use the momentum from #GivingTuesday to boost your end-of- year or holiday campaign.
November (Final Month!)
• Go big on social media! There’s less than a month to go — tweet, post, snap, share and do whatever you can to get your campaign out there. Remember to use the hashtag #GivingTuesday in your messages so we can retweet and share your plans.
• Continue pitching the press. Share your story to get your team and community excited.
• Email reminders to your staff and community leading up to #GivingTuesday. Make sure they are ready to give on the big day!
• November 27 — #GivingTuesday! Remember to update your community about your campaign throughout the day. Share where you are against your goal and use the buzz and momentum from the day to build excitement for your campaign.
• November 28 — Send out thank you messages in emails and on social media. Share any initial results.
December
• Say thank you to your staff, donors, volunteers,
• Continue to use the momentum from #GivingTuesday to boost your end-of- year or holiday campaign.