RILEY’S CHILDREN’S FOUNDATION/1070 FAN RADIO (INDIANAPOLIS, IN)
Riley’s Children’s Foundation ran a collaborative campaign with local celebrities, businesses, and the 1070 Fan Radio station to encourage blood donations and fundraise for the Riley Hospital for Children. Throughout the day, Riley’s Children’s Foundation held live Q & A chats with celebrities in media, sports, and business on their #GivingTuesday webpage. In addition, 1070 Fan Radio hosted a live broadcast with prizes at the local mall in support of Riley’s Children’s Foundation. Together, they mobilized the local community online, on air, and in person to encourage 610 donors to give blood and raised $112,502.