TREVOR PROJECT

In 2017, the Trevor Project matched every dollar raised with a one minute of crisis intervention assistance to respond to calls, texts and chats with LGBTQ youth. Trevor Project counselors, who provide crisis intervention and suicide prevention services were highlighted on social media dressed up like the real life superheroes they are. The successful campaign was able to provide increased support to LGBTQ youth over their busiest season.

ASPCA

On #GivingTuesday the ASPCA invited supporters to join a “Giving Hope Facebook Live-a-thon”. The ASPCA’s star-studded and fur-filled day featured hourly livestreams with a behind-the-scenes look at their life- saving programs and featured the thousands of animals they help to rescue. During the event, hosts and guests prompted viewers to donate. As a bonus, Animal Planet promoted the event digitally and on-air throughout the day. Talk about a purr-fect collaboration!

CHILDREN’S MIRACLE NETWORK HOSPITALS

Children’s Miracle Network Hospitals activated a social campaign on #GivingTuesday that encouraged authenticity — the sharing of real, everyday moments that highlight care in children’s hospitals with the hashtag #GoodDayBadDay. The patients at children’s hospitals around the county have good and bad days, and the objective of the campaign was to cut through the social chatter and share authentic moments in honor of kids undergoing treatment. Children’s Miracle Network shared
stories and thanked their many sponsors on #GivingTuesday to spread awareness and raise funds for hospitals in their network.

AMAZE

AMAZE provides assistance to parents, teens, adolescents and educators with the tools to conquer conversations in sex education. On #GivingTuesday AMAZE gave the gift of education by curating a video series called “Having the Talks” for parents. The series featured introductory videos from experts, down-loadable conversation starters, script language, and related books, videos, and online resources.