Teams Within Teams: Advanced Leaderboard Strategy for GoFundMe Pro

The Limitation That’s Costing You Engagement

Your fundraisers want to compete as groups that don’t exist in GoFundMe Pro’s structure.

Home Depot employees spread across eight cities want to be on the same corporate team. Alumni from the Class of 2010 scattered across different schools want to compete against the Class of 2015. Hospital departments want to see which team raises the most, regardless of which campaign individuals register under.

But GoFundMe Pro’s structure doesn’t allow this. Teams are locked to individual campaigns. You can see top fundraisers within one campaign, or top teams within one campaign—but you can’t create cross-campaign groupings based on company affiliation, graduation year, department, or any other dimension that matters to your supporters.

So you get emails like these:

“How do we compete as Team Home Depot when we’re in different cities?”

“Can you show which class year is raising the most across all schools?”

“Our company wants to see our nationwide impact—is that possible?”

“Can we track volunteer fundraising vs. employee fundraising separately?”

The answer in standard GoFundMe Pro? No.

But with custom implementation? Yes.

This is where “teams within teams” comes in—an advanced leaderboard strategy that lets you create groupings based on any criteria you want: corporate affiliation, graduation year, department, role type, location, or even fun engagement questions that drive viral sharing.

Universities use this to create class year competitions across all their schools. Hospitals use it for department-vs-department challenges. National organizations use it for corporate partner leaderboards spanning dozens of cities. Some even use it for creative competitions like “coffee lovers vs. tea drinkers” that get picked up by local media.

The common thread: Your supporters want to be part of multiple teams simultaneously—their local team, their company team, their class year, their department—and GoFundMe Pro’s structure makes that impossible without custom development.

Let’s break down exactly how teams within teams works, when you need it, and how to implement it.

Understanding GoFundMe Pro’s Campaign Structure (And Its Limitations)

Before we talk about solutions, let’s understand how GoFundMe Pro organizes data.

The Standard Hierarchy

GoFundMe Pro uses a four-tier structure:

1. Organization (your nonprofit account)
   2. Campaigns (individual events or initiatives)
   3. Teams (groups within a campaign)
   4. Individuals (fundraisers on teams or fundraising solo)

Example:

• Organization: City of Hope
• Campaigns: LA Walk, Miami Walk, Chicago Walk, Detroit Walk
• Teams: Within LA Walk—Team Home Depot LA, Team Microsoft LA, Team Community Heroes
• Individuals: Within Team Home Depot LA—Sarah (raised $500), Miguel ($350), Jennifer ($275)

This structure works great for single-location events. But it creates problems for multi-city, multi-campaign, or national programs.

The Core Limitation

Teams and individuals are locked to a single campaign.

If Home Depot employees in LA, Miami, and Detroit all want to be on “Team Home Depot,” they can’t—at least not within GoFundMe Pro’s native functionality. They’d need to pick one city’s campaign and all register there, which means:

• They’re not participating in their local city event
• Local teams lose participants
• City-level leaderboards don’t reflect actual participation
• Corporate partners feel disconnected from the local experience

Built-in leaderboards only show:

• Top individuals within one campaign
• Top teams within one campaign

They cannot show:

• Top companies across all campaigns
• Top volunteers across all cities
• Class years across all schools
• Any cross-campaign grouping

This is a structural limitation, not a bug. GoFundMe Pro is designed for campaign-level organization, not multi-campaign aggregation.

But your supporters don’t think in terms of campaign structure. They think in terms of teams, companies, affiliations, and communities.

How Teams Within Teams Actually Works

The solution is elegantly simple: use custom registration questions to create virtual groupings that exist across campaigns.

The Concept

When someone registers to fundraise (either as an individual or team captain), you ask them questions beyond GoFundMe Pro’s standard fields:

• “Which company are you affiliated with?”
• “Are you an employee, volunteer, or alumni?”
• “What year did you graduate?”
• “Which department do you work in?”
• “Are you a dog person or cat person?” (yes, really—we’ll explain why later)

Their answers create metadata that you can use to group fundraisers in new ways, regardless of which campaign they registered under.

Example in action:

Sarah in LA registers for the LA Walk:

• Campaign: LA Walk
• Team: Friends & Family (her local team)
• Custom question answer: “Home Depot”

Miguel in Miami registers for the Miami Walk:

• Campaign: Miami Walk
• Team: Miami Runners (his local team)
• Custom question answer: “Home Depot”

Jennifer in Detroit registers for the Detroit Walk:

• Campaign: Detroit Walk
• Team: Motor City Movers (her local team)
• Custom question answer: “Home Depot”

Now you can create a “Team Home Depot” leaderboard that combines Sarah, Miguel, and Jennifer’s fundraising totals—even though they’re on different local teams in different campaigns.

They each participate in their local events with local teams, but they’re also part of a national corporate team that competes against other companies.

This is teams within teams.

Real-World Use Cases for Cross-Campaign Groupings

Let’s look at specific scenarios where teams within teams solves real problems. These aren’t hypothetical—these are the exact challenges our clients face and how custom groupings address them.

Corporate Partner Competitions: Turning Employees Into Competitive Fundraisers

You have 10 corporate partners—Home Depot, Target, Microsoft, Lowe’s, Best Buy—whose employees participate across all your city events. They want to see which company raises the most nationally, but in GoFundMe Pro’s structure, there’s no way to aggregate their employees’ fundraising across different city campaigns.

The solution is elegantly simple: add a registration question asking “Which company are you affiliated with?” and provide a dropdown with your partner companies listed (plus “Not affiliated” and “Other” options).

Now when Sarah from Home Depot registers for the LA Walk, Miguel from Home Depot registers for Miami, and Jennifer registers for Detroit, they’re all tagged with “Home Depot” in their registration data. You can create a “Top Corporate Partners” leaderboard showing Home Depot ($47K raised by 127 fundraisers across 8 cities) competing against Target ($43K, 98 fundraisers, 6 cities) and Microsoft ($39K, 156 fundraisers, 9 cities).

Corporate partners love this because they can rally their entire workforce nationally, share the leaderboard internally to drive competition, and get recognition for their company’s collective impact. It transforms scattered individual efforts into a unified corporate movement.

Employee vs. Volunteer vs. Alumni: Understanding Your Supporter Segments

Not all fundraisers have the same relationship to your organization, and you want to see which groups are most engaged. Are current employees your biggest supporters? Do volunteers raise more per person? Are alumni the most loyal?

Ask one simple question: “Which best describes you?” with options like Current Employee, Volunteer, Alumni/Former Employee, Community Supporter, and Family Member. Now you can create segment-specific leaderboards that show employees have raised $127K across 342 fundraisers, volunteers raised $89K across 198 fundraisers, and alumni contributed $76K across 156 fundraisers.

This does two powerful things. First, it creates friendly competition between groups—employees see they’re leading and want to maintain their position, while volunteers get motivated to close the gap. Second, it gives you strategic insights about where to focus recruitment and engagement efforts. If volunteers are fundraising more per person than employees, maybe you need to activate more volunteers. If alumni participation is low, maybe you need better alumni outreach.

University Giving Day Class Year Challenges: Alumni Pride at Scale

Alumni identity is tribal. People care deeply about their graduation year and want to see their class outperform others. But when you’re running a university-wide giving day with multiple schools competing, how do you also track and display class year competition?

You ask: “What year did you graduate?” and provide a dropdown spanning your institution’s history. Suddenly you can create “Top Class Years” leaderboards showing the Class of 2010 leading with $23K, the Class of 2005 right behind at $21K, and the Class of 2015 charging up at $19K. You can also show participation rates (Class of 1995 had 12% of living alumni give) and even create decade-based competitions (2010s vs. 2000s vs. 1990s).

Class year pride is incredibly motivating. Alumni don’t just want to give—they want to beat the class ahead of them and defend against the class behind them. By making this visible and competitive, you dramatically increase both participation rates and average gift sizes as alumni “give a little more to help their class win.”

Multi-City Event Competition: When Location Becomes Identity

You’re running simultaneous walks in Atlanta, Miami, Chicago, Detroit, LA, Phoenix, Houston, and Dallas. Each city operates as its own campaign for logistical reasons, but you want to harness the competitive energy between cities. “Can Chicago raise more than Miami? Will LA beat them both?”

Since each city is already its own campaign, you can create campaign-vs-campaign leaderboards without even needing custom questions. Display a live ranking showing Chicago has raised $127K, Miami $119K, LA $112K, and watch as local pride kicks in. Cities share their standings on social media (“Detroit is coming for you, Chicago!”), local news picks up the story, and suddenly you have eight mini-competitions happening simultaneously, all driving toward your national goal.

But you can also go deeper. Combine this with corporate partner tracking, and Home Depot’s Chicago employees can see how they’re doing against Home Depot’s Miami team, creating layers of competition that keep people engaged and checking back constantly.

Department Competitions Within Large Organizations: Internal Rivalries That Raise Money

A hospital system has 15 departments—Cardiology, Oncology, Pediatrics, Emergency Medicine, Surgery, Administration, and more. Department heads are competitive by nature, and you want to harness that. Ask “Which department do you work in?” and suddenly you can show which department’s employees are most engaged.

The beauty here is you can create multiple leaderboards that let different departments shine. Total dollars raised (where large departments have an advantage), per-capita rankings (average per employee, letting small departments compete fairly), and participation rate (percentage of department who gave, rewarding complete mobilization).

Department heads become your volunteer campaign managers, encouraging their teams to participate, checking the leaderboards daily, and sending internal rallying cries: “We’re $2K behind Oncology—who else can give to help us catch up?” This transforms fundraising from a passive request into an active internal competition that everyone wants to be part of.

Creative Engagement That Goes Viral: The Fun Factor

Sometimes the best engagement comes from unexpected places. You want to create memorable, shareable moments that get people talking about your campaign and attract media attention, so you ask lighthearted questions that spark friendly debate.

“Are you a coffee person or tea person?” “Early bird or night owl?” “Beach vacation or mountain vacation?” “Star Wars or Star Trek?”

Then you display results: “Coffee lovers have raised $87K vs. Tea drinkers at $72K—the caffeine is working!” People share this on social media (“I knew coffee people were more generous!”), tag their friends (“Are you going to let the tea drinkers win?”), and create organic buzz that drives awareness and new registrations. Local news outlets love these angles: “Nonprofit’s creative competition goes viral” or “Early birds crushing night owls in unusual fundraising battle.”

The key is choosing questions with relatively even splits (not 90/10) so both sides feel like they can win. The closer the competition, the more engaging it becomes, and the more people check back to see if their side has taken the lead.

Types of Custom Leaderboards You Can Create

Once you have custom question data, you can build sophisticated leaderboards that go far beyond GoFundMe Pro’s native capabilities.

1. Cross-Campaign Individual Leaderboards

What it shows: Top fundraisers across ALL campaigns, not just within one.

Why it matters: Your best fundraisers deserve recognition regardless of which city they’re in. This creates a national “Hall of Fame” rather than just city-level top performers.

Example:

1. Sarah (Detroit) – $12,450
2. Miguel (LA) – $11,230
3. Jennifer (Miami) – $10,875

2. Cross-Campaign Team Leaderboards

What it shows: Top teams across all campaigns.

Why it matters: Similar to individuals—great teams deserve recognition regardless of location.

3. Campaign-vs-Campaign Leaderboards

What it shows: Which city/campaign has raised the most.

Why it matters: City pride and local competition. “Chicago vs. Detroit vs. LA—who will win?”

You can rank by:

• Total dollars raised
• Number of donors
• Number of fundraisers
• Average gift size
• Participation rate (if you know eligible population)

4. Custom Grouping Leaderboards (The “Teams Within Teams”)

What it shows: Rankings based on custom question responses.

Examples:

• Top Companies (based on “Which company are you affiliated with?”)
• Top Class Years (based on “What year did you graduate?”)
• Employees vs. Volunteers (based on “Which describes you?”)
• Top Departments (based on “Which department do you work in?”)

Why it matters: This is where the magic happens. You’re creating competitions and communities based on how people actually identify, not just where they happen to be located.

5. Manually Curated Leaderboards

What it shows: Hand-picked groups of specific fundraisers.

How it works: You manually select specific fundraiser IDs or team IDs to create custom groups.

Use cases:

• “Board Members” leaderboard (select all board member fundraiser IDs across all campaigns)
• “VIP Donors” (high-capacity individuals you want to recognize separately)
• “Staff Team” (all employees across all departments and locations)
• “Marketing Department Challenge” (specific people from marketing competing internally)

Why it matters: Sometimes you need ultra-specific groupings that aren’t based on dropdown questions. Manual curation gives you complete control.

6. Filtered and Sortable Leaderboards

What it shows: Dynamic leaderboards where users can filter and sort by different criteria.

Example interface:

• View: [All Campaigns ▼] [All Companies ▼] [All Roles ▼]
• Sort by: [Total Raised ▼] [Number of Donors ▼] [% to Goal ▼]

Users can customize their view to see exactly what interests them.

How to Implement Teams Within Teams (What You Need to Know)

Now let’s talk about what it actually takes to make this happen.

Step 1: Plan Your Custom Questions

Before you build anything, decide what groupings matter for your campaigns.

Questions to ask yourself:

• What affiliations do our supporters have? (Companies, departments, schools, etc.)
• What demographics or characteristics might we want to group by? (Alumni year, role type, location beyond city)
• What creative engagement data might create viral moments?
• How will we use this data for leaderboards and recognition?

Best practices:

• Keep questions simple and clear
• Use dropdowns when possible (more structured data than free text)
• Ask only what you’ll actually use—don’t overwhelm registrants
• Consider different questions for individual vs. team registration
• Make most questions optional (required fields hurt conversion)

Step 2: Add Custom Questions to GoFundMe Pro

GoFundMe Pro allows custom questions on:

• Individual registration forms
• Team captain registration forms
• Campaign-specific forms (different questions per city if needed)

This is straightforward and can be done within your GoFundMe Pro dashboard settings.

Step 3: Build the Integration (This Is Where It Gets Complex)

Here’s the reality: creating cross-campaign leaderboards with custom groupings requires sophisticated technical integration that goes far beyond GoFundMe Pro’s built-in features.

Why it’s complex:

GoFundMe Pro’s native leaderboards only show data within a single campaign. To create teams-within-teams functionality, you need to:

• Pull data from multiple campaigns simultaneously via API
• Extract and organize custom question responses
• Create grouping logic that combines fundraisers across campaigns
• Build dynamic leaderboards that update in real-time
• Handle edge cases (missing data, changed responses, etc.)
• Design and host custom displays
• Ensure mobile responsiveness and performance

This requires:

• Deep expertise with GoFundMe Pro’s API structure and limitations
• Custom development of grouping algorithms
• Database architecture to handle large datasets efficiently
• Website or portal infrastructure to display results
• Ongoing maintenance as GoFundMe Pro updates their platform

The truth: Most development agencies don’t have experience with GoFundMe Pro’s specific API requirements and peer-to-peer fundraising nuances. This isn’t standard web development—it’s specialized fundraising technology.

Mittun is GoFundMe Pro’s recommended integration partner for this type of advanced functionality. We’ve built teams-within-teams systems for some of the largest peer-to-peer campaigns in the country (City of Hope, Children’s Specialized Hospital, Columbia University) and understand the platform’s capabilities and limitations better than anyone else.

If you’re considering implementing this for your organization, we strongly recommend working with specialists who have proven experience rather than trying to figure it out from scratch or hiring general developers who’ll be learning as they go.

Step 4: Design Your Leaderboard Displays

Once the technical integration exists, you need to design how fundraisers and supporters will actually view and interact with the leaderboards.

Design considerations:

• Mobile-first approach (most people check on phones)
• Clear visual hierarchy showing rankings
• Update frequency transparency (“Last updated 2 minutes ago”)
• Filtering and sorting options where relevant
• Social sharing capabilities
• Accessibility and fast load times

Display locations:

• Main campaign website
• Dedicated leaderboard microsite
• Partner-specific portal pages (Home Depot sees their team view)
• Email updates with leaderboard snapshots
• Event displays (large screens showing live rankings)

Step 5: Test Thoroughly Before Launch

Before going live with registration:

• Verify groupings work correctly with test data
• Confirm update frequency meets expectations
• Test on multiple mobile devices
• Train staff on how to monitor and troubleshoot
• Prepare support documentation for fundraisers
• Have contingency plans ready

Step 6: Monitor and Optimize During Campaign

Once live:

• Watch for data anomalies or edge cases
• Respond quickly to fundraiser questions
• Track which leaderboards get the most engagement
• Share compelling leaderboard updates on social media
• Iterate based on what’s working

Timeline Expectations:

For organizations working with experienced partners like Mittun: 10-12 weeks from initial planning to launch, including:

• Weeks 1-2: Planning and requirements gathering
• Weeks 3-8: Development and integration
• Weeks 9-10: Testing and refinement
• Weeks 11-12: Staff training and launch preparation

For organizations attempting this with inexperienced developers or internal teams: Expect 4-6 months or more, with higher likelihood of issues and limitations.

Advanced Implementation: Beyond Basic Groupings

Once you have basic teams-within-teams working, you can get more sophisticated.

Nested Leaderboards

Create hierarchical views where you can drill down into details.

Example:

• Top level: “Top Companies”
  • Click Home Depot → See all Home Depot teams by city
    • Click Home Depot LA → See all Home Depot LA individuals

Multi-Variable Filtering

Let users combine multiple filters to find specific segments.

Example:

• Show me: Volunteers + Dog Lovers + Chicago
• Result: Leaderboard of Chicago-based volunteers who love dogs

Percentage-to-Goal Leaderboards

Instead of just total raised, show which groups are closest to their collective goals.

Example:

• Team Microsoft: 142% to goal ($71K raised, $50K goal)
• Team Home Depot: 118% to goal ($59K raised, $50K goal)

Time-Based Leaderboards

Show rankings for specific time periods.

Example:

• “Top fundraisers in the last 24 hours”
• “Biggest climbers this week”
• “Most consistent performers” (raised money in most time periods)

Per-Capita Rankings

Especially useful when groups are vastly different sizes.

Example:

• Total raised: Home Depot $89K (200 fundraisers)
• Per-capita: Home Depot $445 per fundraiser
• vs. Target $75K (120 fundraisers) = $625 per fundraiser

Target might raise less total but has higher per-capita, which is also worth celebrating.

Real Example: City of Hope’s Multi-Layered Leaderboard System

Let’s look at how City of Hope implements teams within teams for their walk events.

Their structure:

• Multiple city campaigns (LA, Phoenix, etc.)
• Corporate partners participating across cities
• Individual walkers, team walkers, and virtual participants
• Want to recognize companies, cities, teams, and individuals

Their custom questions include:

• “Which company are you affiliated with?”
• “Are you walking in-person or virtually?”
• “What is your team name?” (if different from GoFundMe Pro team)

Their leaderboard ecosystem includes:

1. Main national leaderboards:

• Top corporate partners (cross-campaign)
• Top cities (campaign-vs-campaign)
• Top individuals (cross-campaign)
• Top teams (cross-campaign)

2. City-specific leaderboards:

• Top LA individuals
• Top LA teams
• LA corporate partner totals

3. Corporate partner portals:

• Home Depot employees can see their own leaderboard
• Shows all Home Depot participants regardless of city
• Rankings within their company
• Company progress toward internal goals

4. Custom VIP leaderboards:

• Board member fundraising totals
• Executive committee competition
• Previous year’s top performers

The result: Fundraisers feel recognized in multiple ways—as individuals, as part of their local team, as part of their company, and as part of the national movement. This multi-layered recognition drives higher engagement and better retention year-over-year.

Common Questions About Teams Within Teams

“Won’t this confuse fundraisers?”

Not if you communicate it clearly. Fundraisers understand they can be part of multiple groups simultaneously:

• Their local team (for city competition and walking together)
• Their company team (for corporate recognition)
• Their individual ranking (for personal achievement)

Think of it like how you can be part of multiple social groups: your family, your work team, your running club, your neighborhood. Same concept.

“How do we decide which custom questions to ask?”

Start with the affiliations that matter most to your supporters:

• If you have strong corporate partners → ask about company affiliation
• If you have diverse supporter types → ask about role (employee/volunteer/alumni)
• If you’re a university → ask about graduation year or school

You can always add more questions in future years as you learn what drives engagement.

“Can we add custom questions after registration has started?”

Technically yes, but it’s not ideal. You’ll only get responses from people who register after the question is added. Better to plan questions before launch and include them from day one.

“What if someone doesn’t answer the custom questions?”

Make most questions optional to avoid hurting conversion rates. Fundraisers who don’t answer simply won’t appear in those specific grouping leaderboards, but they’ll still appear in standard leaderboards (top individuals, top teams, etc.).

“Can we change leaderboard groupings mid-campaign?”

Yes! Since this is all dynamic based on the data, you can create new leaderboards anytime. Decide mid-campaign that you want a “Dog Lovers vs. Cat Lovers” leaderboard? Build it, and all the existing data populates automatically.

“Do fundraisers see all the leaderboards?”

You control what’s visible and where. You might show:

• Public website: Main leaderboards (top companies, top cities, top individuals)
• Partner portals: Company-specific views (Home Depot employees only see Home Depot leaderboard)
• Admin dashboard: Everything, including test and curated leaderboards

“How do we handle companies that aren’t on the dropdown?”

Include “Other (please specify)” option with a text field. You can then decide whether to:

• Add new companies to future dropdowns
• Group all “Other” responses together
• Manually categorize responses later

Implementation Timeline and What to Expect

Working With Specialized Partners

Timeline: 10-12 weeks from planning to launch when working with experienced GoFundMe Pro integration specialists like Mittun.

What’s included:

• Strategic planning and requirements gathering
• Custom question design and optimization
• Full technical integration and development
• Custom leaderboard design and implementation
• Comprehensive testing across devices and scenarios
• Staff training and documentation
• Launch support and ongoing optimization

Why specialized expertise matters:

GoFundMe Pro integration for teams-within-teams isn’t standard web development. It requires:

• Deep knowledge of GoFundMe Pro’s API structure and limitations
• Experience with peer-to-peer fundraising best practices
• Understanding of how fundraisers actually use these systems
• Proven track record solving edge cases and technical challenges

Mittun is GoFundMe Pro’s recommended integration partner for advanced functionality like this. We’ve built these systems for organizations like City of Hope (managing thousands of participants across multiple cities), Children’s Specialized Hospital, and Columbia University’s record-breaking giving days.

Attempting This Without Specialized Expertise

Timeline: 4-6+ months (often longer) when working with general developers or internal teams without GoFundMe Pro experience.

Common challenges:

• Learning GoFundMe Pro’s API structure from scratch
• Discovering limitations and workarounds the hard way
• Building functionality that doesn’t align with fundraiser behavior
• Needing multiple revisions as you learn what actually works
• Technical debt from inexperienced implementation

The risk: Launching with a system that technically works but doesn’t actually drive the engagement and results you need. Or worse, technical issues during your critical campaign window.

Our Recommendation

If teams-within-teams functionality is critical to your campaign success (and for multi-city or corporate partner campaigns, it usually is), work with specialists who’ve done this successfully many times before.

The investment in experienced partners pays for itself in:

• Faster time to launch (2-3x faster than learning from scratch)
• Higher quality implementation (fewer issues, better performance)
• Better fundraising results (proven patterns that drive engagement)
• Peace of mind during campaigns (expert support when you need it)

Why This Matters: The Impact of Multi-Layered Recognition

Teams within teams isn’t just a technical feature. It’s a strategic approach to donor engagement and fundraiser motivation.

The psychological impact:

Multiple identities: People identify with multiple groups (their company, their city, their role). Letting them compete and be recognized across all these identities increases engagement.

Varied motivation: Not everyone is motivated by the same competition. Some want to beat other cities. Some want their company to win. Some want personal recognition. Multiple leaderboards give everyone something to care about.

Deeper connection: When fundraisers see themselves reflected in multiple ways across your campaign—as an individual, a team member, a company representative—they feel more deeply connected to the cause.

Extended engagement: Instead of checking one leaderboard occasionally, fundraisers check multiple leaderboards frequently. “How’s my city doing? How’s my company doing? Where am I individually?”

The fundraising impact:

Organizations implementing teams-within-teams structures typically see:

• 15-25% higher average fundraising per participant (multiple competitions motivate more effort)
• Better corporate partner engagement (companies see their national impact and get competitive)
• Higher social sharing (people share multiple achievements: “My team hit #1!” AND “My company is winning!”)
• Improved retention (participants who feel recognized in multiple ways are more likely to return next year)

Getting Started With Teams Within Teams

Ready to implement this for your multi-city, multi-campaign, or complex peer-to-peer program?

Start here:

Month 1: Discovery and Planning

1. Identify which groupings matter most for your supporters
2. Draft custom registration questions
3. Map out desired leaderboard displays
4. Assess technical requirements

Month 2-3: Build and Test

1. Add custom questions to GoFundMe Pro forms
2. Develop API integration and grouping logic
3. Create leaderboard displays
4. Test with sample data

Month 4: Launch and Optimize

1. Go live with your campaign
2. Monitor engagement with different leaderboards
3. Gather feedback from participants
4. Iterate for future campaigns

The Bottom Line

GoFundMe Pro provides excellent peer-to-peer infrastructure, but it’s designed around single-campaign thinking. Your supporters don’t think that way—they think in terms of companies, teams, affiliations, and communities that span locations and campaigns.

Teams within teams solves this disconnect.

By using custom registration questions to create virtual groupings, you can build leaderboards that match how your supporters actually want to participate and compete—across cities, across campaigns, across any dimension that matters to them.

The result: more engaged fundraisers, stronger corporate partnerships, better retention, and higher total fundraising.

Ready to implement teams within teams for your campaigns?

Mittun specializes in building custom GoFundMe Pro integrations that unlock advanced functionality like cross-campaign leaderboards, teams-within-teams groupings, and sophisticated data visualization.

We’ve built these systems for City of Hope, Children’s Specialized Hospital, and other organizations running complex multi-campaign programs.

Book a strategy session to explore how teams within teams could work for your campaigns.

Based on Mittun’s experience building sophisticated GoFundMe Pro integrations for organizations managing multi-city, multi-campaign peer-to-peer programs. For more insights on fundraising technology, explore our blog.