Gamification for
Nonprofit Websites

Elevate traditional fundraising with an interactive donor experience.

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The Benefits

Work smarter, not harder. Gamification boosts how much and how often a donor gives.

Increase engagement

For the donors who let their unopened emails pile up or supporters who haven’t committed to the cause, gamification offers a modern and fun way to get involved.

Create user-generated content

No matter how great your social posts are, any positive content created by someone else is exponentially more valuable. And gamification for nonprofits gets people talking.

Better search engine ranking

One way Google judges your site is by how long a visitor spends on it. If a game keeps them on your page longer, your site gets a boost on the results page.


Combine incentives and enjoyment with the importance of your mission
to create a unique opportunity for engagement.

Trivia Questions

Trivia Questions
that Increase Engagement

Offer a new question each day and positive reinforcement for users who answer it in the form of tallying the impact. The simplicity is what keeps people coming back, and what makes such a difference.


Live Counters to Display Users’ Impact

Using conditional logic, visitors on any page of the Free the Ocean site can get the current estimate of pieces of plastic removed. It’s not a small number, and people want to be part of something big.


Individual or Team Leaderboards to Check Their Ranking

Instead of strong-arming donors into generosity, leaderboards invite them into the community and connect them to the mission as they compete to see their name on the list of those making an impact.

Badges & Trophies

Rewards users with badges or trophies for completing tasks

Earning a badge gives people that “feel good” energy (and bragging rights) to keep them coming back for more.

Or reward users with coins or points

Sometimes the best competition is against yourself. Turn their engagement into a tally system they can watch grow and relate it back to their impact.

Badges & Ranking

Level up! Earn badges the more you play

Working towards a goal is motivating. While you have your fundraising goals, give your donors stepping stones to reach on their own.

Confetti Animation

Make anything 2x more fun with animated confetti

Don’t discredit a simple animation! Adding something purely for the enjoyment of it shows your attention to detail and solidifies the positive experience for the user.

Trivia with Levels of Difficulty

Give users a choice. Select level of difficulty for quiz questions.

Meet your supporters where they’re at. Maybe they need an easy win that day. Maybe they’re ready to take on the world. Let them decide. They’ll appreciate it.

Engagement Boost

Encouraging popups motivate users to continue on

A well-crafted popup can dramatically increase conversions. They can promote content, fuel lead generation, and grow subscription lists efficiently.


Downloadable certificates to print or share

Celebrate your supporters! When they reach a milestone or unlock an achievement, give them the opportunity to promote themselves while also promoting your nonprofit!

Ready to do more good and have more fun?

Mittun has helped countless nonprofits level up their fundraising efforts with gamification strategies.

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