Free the Ocean is a community, a movement, a tool for change. So a run-of-the-mill website just wasn’t going to cut it. That’s why Mittun built a platform where they could engage with their audience through a fun and dynamic game that keeps them coming back for more. Every. Single. Day.
Free the Ocean
DESIGN. UX. GAMIFICATION. DEVELOPMENT
Tech Stack
Custom Design by
Custom Development by
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Hosted on
Payments by
E-commerce
Website Features
Mobile-Friendly/Responsive Design
With mobile use on the rise, it was paramount that the website worked properly and loaded quickly on phones & tablets. Mittun ensured this was possible by creating a fully responsive website that looked good on all devices.
Question of the Day Trivia
A customized site doesn’t have to be complicated. In fact, the simplicity of the user experience is what makes this one so successful. Free the Ocean offers a new question each day and positive reinforcement for users who answer it (in the form of tallying the pieces of plastic each individual has removed from the ocean).
Paid & Free Memberships
People want to feel like they are part of something. This site invites them not to just support their mission, but to be a part of its solutions. By offering paid and free memberships, they build trust with donors and ascend them into a journey of becoming lifelong, loyal supporters.
Leaderboards, Prizes
Friendly competition goes a long way in driving donations. It can boost how much and how often people are inspired to donate to a cause – without them feeling like they are being strong-armed into generosity. Instead, it is a way to invite them in to the community and feel even more personally connected to the mission.
Ads & Sponsor Placement
The ads on this site act more like sponsors of the mission as opposed to traditional ad placements. Each time the page refreshes so that the users can interact with the content, Free the Ocean essentially receives a donation for the placement.
“I wish we could give Mittun 6 out of 5 stars - they are that great! We love working with the Mittun team. Not only does our site look awesome, but the support that we have received since has also been fantastic. The Mittun team is there as soon as you need them, and it's been very comforting knowing that we have this support as we build our audience and evolve our site. We look forward to continuing to work with them!”
Mimi AuslandCo-Founder, Free the Ocean
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