When so many fundraising efforts turned to virtual events in 2020, the nonprofit sector got a good look at what fundraising software works, what doesn’t and how to choose the best one for your organization. Here at Mittun, we checked out the top nonprofit fundraising platforms and analyzed them based on three criteria:

Best Feature

What's missing?

Recommended Use

Whether you are currently using one of these fundraising platforms or not, it is important to know what is out there and keep an open mind about what could work better for your organization. Even when COVID goes away, virtual fundraising will not. It’s not a fad – it is the new norm and a powerful fundraising tool if done right.

Network for Good

Network for Good is a robust tool. It boasts event ticketing, donating by text, tools for communicating with donors and much more. It claims to be the all-in-one tool for fundraising, and for many organizations, this is true.

Best Feature

We’ve all seen or participated in Facebook fundraisers, like when someone chooses to raise money for their birthday via the social media platform. Facebook utilizes Network for Good to make this happen. It is a well-known and trusted fundraising tool with a low barrier to entry given its simplicity.

What's missing?

The biggest complaint came from donors who would see “Network for Good” on their bank statements instead of the nonprofit name. While that is not unusual at all for fundraising platforms, they don’t make it easy to track down which nonprofit the donation went to. If using Network for Good, make sure your donors know exactly how the transaction will appear.

Recommended Use

With costs based on the number of contacts in the CRM, this is a platform that can grow with the organization. Both small and large nonprofits could increase their reach and effectiveness with Network for Good. It is a simple tool for those who aren’t looking to venture too far outside of the norm, but want a solid foundation to help them.

Kindful

Kindful is donor management software with fundraising capabilities. It offers reporting and communication options, and depending on the payment processor, doesn’t charge transaction fees.

Best Feature

Kindful offers seamless Integration with other programs, including Classy and other fundraising platforms, as well as email marketing programs, payment processors, and more.

What's missing?

The biggest critique of Kindful is that, while it does a great job of organizing data, there are fewer options for reports that can be generated from this data.

Recommended Use

While it can claim to be a fundraising platform since it has the ability to create fundraising pages and buttons, it is not ideal for that purpose. It’s biggest strength lies in its ability to integrate with the best tools available and parse information from them.

GoFundMe Charity

We’ve all seen the GoFundMe’s posted on social media when individuals, families and communities raise money for each other. This is not what we are talking about here. GoFundMe Charity is a fundraising platform with far more robust features that are designed for nonprofits, not individuals.

Best Feature

This is total DIY fundraising. Nonprofits are able to create a branded experience on the GoFundMe site to reach their donors. They then enable their supporters to engage in their own grassroots fundraising initiatives for the organization.

What's missing?

Any sort of integration. It could prove to be extremely useful in many situations, especially on social media, but it will not communicate or integrate with any of your other efforts.

Recommended Use

This is the most affordable solution given that it is a free plan with minimal processing fees. It is also a very trusted platform given the public’s awareness of it. It could be used effectively as a social media campaign, but you can’t put all your eggs in the GoFundMe Charity basket since it is limited in its capabilities.

RaiseDonors

RaiseDonors is “built for fundraisers, not programmers.” They understand that your nonprofit team might not have the time to devote to learning new skills from scratch, and they don’t ask you to.

Best Feature

Users’ favorite part of RaiseDonors is the Giving Dashboard. It provides a great deal of analytics, including giving trends that you can use to optimize your donation pages.

What's missing?

You can successfully create pages and forms, but you can’t create an experience. There are no features involving engagement for the donor, such as peer-to-peer fundraising or gamification.

Recommended Use

This one is great for nonprofits that are looking for a simple online giving solution. RaiseDonors set out to create a fundraising platform that could be 100% utilized by the less tech-savvy crowd, and they succeeded. This removes some of the bells and whistles other nonprofits are looking for, but they are trustworthy and professional.

Fundraise Up

Unlike RaiseDonors that aim to keep it simple, Fundraise Up wants to push the boundaries. They offer API integrations, fundraising features, reporting, and – wait for it – AI.

Best Feature

Ok, this is pretty cool. They use machine learning AI that analyzes user behavior patterns to maximize donations by offering suggested amounts. If you ask for too little, donors might not bother to increase the amount. Ask for too much, and they may be misled into thinking their “small” donation isn’t enough.

What's missing?

Nonprofits who utilize Fundraise Up enjoy the features, but the steep price of the product has caused many others to steer clear.

Recommended Use

It’s innovative. It’s interesting. It’s perfect for the organization that wants to take a risk on new technology.

Donately

Donately’s goal is to save nonprofits time and energy. They understand the work that goes into running a nonprofit and their fundraising efforts, so they developed a system that keeps it simple yet effective.

Best Feature

Donately offers options to connect with donors via text. You can update them on a campaign’s progress or you can create an easy “text to donate” campaign that they can share with their friends.

What's missing?

There isn’t a lot of room for customization. Their goal is to keep things simple, and they do that.

Recommended Use

Donately is very simple. For many nonprofits, this is exactly what they are looking for – easy to set up and use with all the necessary features and without any extra bells and whistles.

Mightycause

Mightycause is similar to GoFundMe. It is a platform that lives on its own site and empowers individuals to fundraise on behalf of a cause. Mightycause offers some additional features nonprofits might find enticing though.

Best Feature

In addition to the fundraising capabilities, Mightycause also incorporates volunteer components into the platform, allowing donors to sign up for volunteer opportunities or register to be informed of upcoming events.

What's missing?

It is a “cookie cutter” tool. There aren’t a lot of customization options, and what benefits you get in simplicity are at the expense of creativity.

Recommended Use

Mightycause is great for small or startup nonprofits. Having too many features can be overwhelming if you are new to fundraising, but Mightcause keeps it simple without ignoring the backbone of nonprofits – their wonderful volunteers.

Classy

Classy began when a group of friends started raising money for cancer research. One thing led to another, and they became the premier online fundraising platform. At the risk of sounding cliche – Classy doesn’t just talk the talk, they walk the walk. They give back to communities through donations and paid time off to volunteer for their employees. They strive to be environmentally conscious in their business. And their product gives nonprofits the opportunity to have the biggest impact.

Best Feature

They are the experts. They offer integrations, peer-to-peer fundraising, customization options and more. But they also share an extensive wealth of knowledge about the nonprofit sector that they love to share with their users.

What's missing?

Some users express wanting more customization options out of Classy. With ClassyPress, a plugin created to connect your Classy account to your website, you can take your fundraising efforts to the next level.

Recommended Use

Classy is used by both small and large nonprofits, and with the addition of ClassyPress, nearly every organization can reach the level of customization and involvement that their organization requires. Whether you are looking to set-up an involved campaign featuring gamification or a simple donation page, Classy’s got you covered.

What now?

It is easy to take the “if it ain’t broke, don’t fix it” attitude. Especially for something as consuming as your fundraising platform. But what if you could increase your donations and serve more people? What if you doubled the number of recurring donors in your database? What if your website visitors became brand ambassadors for your cause?

Making a switch, or breathing new life into an existing platform, doesn’t have to be painful. With the right partner by your side, it can be smooth, seamless and beneficial.

Mittun is a premium website provider for nonprofits and mission-based brands. If you’d like some assistance with your website or fundraising platform, we are happy to help.

Contact Us

Do you want more out of your fundraising platform?

Contact Mittun for a free assessment today.

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