2021 #GivingTuesday Toolkit

Prepare for #GivingTuesday with these extra helpful tools.

All The FREE Tools You Need for a
Successful #GivingTuesday

Website Tips

If you’re not sure how to configure your website for #GivingTuesday, read some of our helpful tips to boost your impact.

Ways to Get Involved

Check out the latest ideas, trends and tips to launch your #GivingTuesday
initiative!

Social Media Graphics

Use some of our awesome FREE graphics for social media, to help spread the word about #GivingTuesday.

Mega Messages

We encourage you to be an ambassador and integrate these mega messages into your talking points.

Mayoral Proclamation Toolkit

Need help with your Mayoral Proclamation? We have a template ready for you to fill out.

Sample Press Release

Need help writing your sample press release? We have a template ready for you to fill out.

Download The Toolkit

FAQS

When is Giving Tuesday?

#GivingTuesday is on the first Tuesday after Thanksgiving. This year it is Tuesday, November 30, 2021.

How can #GivingTuesday benefit my organization?

#GivingTuesday can build on the strength of a global movement to increase exposure and build support for your organization’s philanthropic activities, especially during the holiday giving season. The #GivingTuesday team will provide a variety of plug-and-play materials created by industry experts that can help you use social media and innovative marketing to draw attention, support, and funds to your cause.

Your organization will have the opportunity to join hundreds of thousands of organizations around the world to enhance the philanthropic sector as a whole; just as the retail world has benefitted from coordinating national shopping days across many brands and platforms, #GivingTuesday will do the same for giving.

Who can participate?

Everyone! #GivingTuesday has been built by a broad coalition of partners, including individuals, families, nonprofits, schools, religious organizations, small businesses and corporations.

 

Calendar

June (6 months out)

  • Make sure you’ve signed up for GivingTuesday at​ ​givingtuesday.org​ by clicking the “Join The Movement” button. This will add you to our list of​ Participating Organizations​ and our newsletter, so we can send you the latest updates and news.
  • Download the​ case studies​ and ​toolkits​ relevant to your organization.
  • Set a goal. Would you like to recruit more volunteers? Get more social media followers? Raise more money for a campaign? Whatever your initiative, set a goal and give your staff and community something to aim for.
  • Consider your target audience – who do you want to inspire to give? Map out exactly how you’ll inspire your audience to give.
  • This is the crucial planning period for your team. Have a staff meeting and select the team that will work on your #GivingTuesday campaign. Work through our​ ​Getting Ready for #GivingTuesday workbook​ – it’s a step by step guide to building a successful campaign.

July (5 months out)

  • Collaborate. If you are thinking of working with another organization on your campaign, now is the time to pitch partners and get them on board. Reach out to local businesses + funders explore ideas. Check out our​ ​collaboration case studies​ for some great ideas on how to partner with other organizations.
  • See if your city or state is planning a community campaign for #GivingTuesday. If there’s a local movement, reach out to their team to see how you can join.
  • Think about a match. If you are organizing a fundraising campaign, talk to donors about providing a match or challenge grant to build extra excitement on #GivingTuesday.

August (4 months out)

  • Confirm your campaign plan and goal. Determine your campaign message – consider having only one message for all of the year-end fundraising.
  • Map out a team timeline and share internally with your staff.
  • Confirm assets and graphics you will be using for your campaign. Download our​ ​logofiles​ here. You are welcome to re-design our logo to better represent your branding.
  • Map out your editorial calendar for the fall. When will you announce your campaign? When will you email your constituents? What will your social media look like? Put all of this into a google doc or calendar to get a clear idea of what the next three months will look like.
  • Think about your evaluation strategy. How will you track and measure your campaign goal? How will donations come in on the day? What would you like to learn about from your #GivingTuesday campaign? Find a team member to oversee this evaluation and use the resources on the #GivingTuesday website to determine how you will track, measure and share the results from your campaign.

September (3 months out)

  • Announce. Share your plan and goal in a press release or a community launch party, and start spreading the word about your plans for #GivingTuesday on social media. It’s best to announce early to get your community prepared and excited to give.
  • Send a save the date to your supporters + other constituents (send them an actual calendar invite). Schedule some regular social media messages and send a newsletter or e-blast to make sure your community has November 30th marked on their calendar.
  • Talk to your mayor and local government officials about proclaiming November 30, 2021 Giving Tuesday.

October (2 months out)

  • Build a drumbeat. Start scheduling regular (2-3 times a week or more) social media messages to talk about your campaign.
  • Develop your email marketing lists. Figure out who you’ll target with what messages. Example: your higher-level supporters may have different needs around an ask than the rest of your general mailing list.
  • Pitch your local press. Use our​ ​Sample Press Release​ to share your campaign plans with local media. We see a lot of coverage for #GivingTuesday — don’t wait to pitch your story to TV, radio, and local newspapers.
  • Send a “1 Month to Go” email, newsletter and social media messages to make sure your board, staff, and community knows that we are in the final countdown for #GivingTuesday!
  • Pro tip: Email a calendar invite (even if you’re not hosting an in-person event)!​ Once you have your lists segmented, you can even customize those calendar invites with specific instructions for different groups. (eg. social media ambassadors, donors, reporters) It seems simple but it can help ensure that your people know exactly what to do when the big day comes!

November (1 month out)

  • Go big on social media! There’s less than a month to go — tweet, post, snap, share and do whatever you can to get your campaign out there. Remember to use the hashtag #GivingTuesday in your messages so we can retweet and share your plans.
  • Continue pitching the press. Share your story to get your team and community excited.
  • Email reminders to your staff and community leading up to #GivingTuesday. Make sure they are ready to give on the big day!

December(Final Month!)

  • November 30 — #GivingTuesday! Remember to update your community about your campaign throughout the day. Share where you are against your goal and use the buzz and momentum from the day to build excitement for your campaign. Thank donors and people who are helping to amplify your campaign.
  • December 22 — ​Say thank you to your staff, donors, volunteers, partners, faculty and community.​  #ThankYouWednesday

Case Studies