What is Giving Tuesday?
Giving Tuesday is a global day of giving, celebrated on the Tuesday after Thanksgiving, following Black Friday and Cyber Monday. It marks the start of the giving season, a time when nearly one-third of all charitable donations are made. With most donations happening online, optimizing your digital presence is critical to maximizing impact.
That said, it’s never too early to start thinking of Giving Tuesday 2025. We’re here to help you prepare, strategize, and make this your best Giving Tuesday yet.
Website Checklist
Your website’s performance can make or break your Giving Tuesday campaign. The number of mobile donors is growing every year, and online giving continues to break records in size, dollar amounts, and retention rates.
Here’s how to ensure your site is ready:
Mobile Friendly
A mobile-responsive website isn’t just a bonus; it’s a necessity.
Donation Flow
Your donation process should be as smooth as possible. Walk through the entire experience from a donor’s perspective.
Refresh Your Funnel
Tailor your nonprofit’s marketing funnel to meet donors where they are.
Optimize Your Forms
Simplify fields, add autofill options, and offer multiple payment methods.
Modernize Engagement
Incorporate interactive elements like personalized thank-you messages or live donation counters.
Site Speed
Slow websites drive potential donors away. A few seconds can make the difference between a donation and a bounce.
Security
No website is exempt from potentially being hacked. Just ask Quest Diagnostics or Fortnite. Thankfully, there are simple steps you can take to keep your website safe.
Messaging
Your website’s messaging should resonate with both new and returning donors.
Stay Fresh
Update your site design to reflect modern aesthetics without losing your brand’s identity.
Be Transparent
Show exactly how donations make an impact. Share stories, infographics, or videos that highlight the difference donors’ gifts make.
Add Fun Elements
Use progress bars, countdown timers, and badges to inspire urgency and engagement.
For New Donors
Target Specific Groups
Simplify the Ask
Make it Shareable
For Existing Donors
Invite Them Early
Show Gratitude
Engage Personally
Extra Pro Tips for Success
You are not in this alone. There are plenty of resources you can use to make this #GivingTuesday your best yet:
- Plan for the Unexpected: Have a contingency plan in case of technical issues or unexpected challenges.
- Leverage Resources: Use tools like GivingTuesday.org and advanced fundraising platforms to optimize your efforts.
- Partner Strategically: Collaborate with partners or influencers to amplify your reach.
Ready to Elevate Your Giving Tuesday?
Your website and strategy are pivotal to a successful Giving Tuesday. At Mittun, we’ve helped nonprofits achieve record-breaking campaigns, and we’re ready to help you do the same. Let’s make Giving Tuesday 2025 your most impactful yet.
Are you ready for Giving Tuesday? Let's Talk
Are you looking for help with your Giving Tuesday campaign in 2023?
Contact Mittun for a free assessment today.