New projects are fun. They’re like a breath of fresh air.
Recently we just partnered up with an awesome nonprofit organization called SLAM Diabetes, or SLAM T1D (Type 1 Diabetes). SLAM is all about having fun, a lot of damn fun.
Their current nonprofit website isn’t as good as it could be. Below is a short list of the 3 biggest problems with their current website and why they contacted us to help.
1.) It’s not responsive.
If you look at slamt1d.org on your phone, you will have to pinch and zoom.
Why is this an issue?
As of April of this year (2015) Google stopped showing non-mobile sites in mobile search results. Meaning, SLAM does not show up when people are Googling from their phone. Ouch!
2.) It’s freakin’ hard to update
SLAM is currently built on an outdated system that’s hard to manage and even more difficult to teach others to manage.
How will this be fixed?
Using WordPress! Duh.
3.) Donation Issues
The current website forces the user off the website onto a poorly-designed page with little to no formatting.
Why is this a problem?
User’s lose interest, lose trust, and drop off like flies. It’s proven that branded donation pages have significantly higher conversion rates. One study showed that they have 7x the conversion rate! That’s a lot. We’re going to build the donation process right into their new site, so this won’t be an issue at all.
So, what did we do?
Your Headline Matters
We all know headlines matter, which is why we’ve been having some internal debates about the headline below.
Is it too bold? Does it speak to the audience properly? The consensus was to remove it from the hero video, and use it somewhere else.
Why we changed the headline
The first problem is that it makes a claim it cannot justify. How does the website know that I don’t know sh*t about whether or not T1D is manageable? The second issue is obvious— the word sh*t. An asterisk makes it cute, but the message is the same when the user is reading it. Although it gets your attention, it sends the viewer down a different path than intended with a voice we’re unsure of. So, we removed it.
We still like it, though.
Like it? Hate it? Let us know in the comments below.